Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males with the marketing claim that the taste is nearly indistinguishable from Coca-Cola Classic since, unlike Diet Coke, Coke Zero is based on the formulation of Coca-Cola Classic.
Coke Zero is currently sold in Australia, Austria, Belgium (since August 2006), Canada, Germany (since July 2006), Hong Kong, South Korea, New Zealand, Spain (since July 2006 [2]), the United Kingdom (since June 2006)[3] and the United State.
In Australia, the company created a controversial front group to promote the product,[4] a campaign of outdoor graffitti and online spamming (which promoted a fake blog), was created by Coca-Cola and designed to appeal to its target audience. Once exposed, some consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of Coke's activities.[5]
In the UK, Girls Aloud singer Cheryl Tweedy was signed up to launch the product in a campaign aimed at young men.[6] A television advert was aired, featuring a large group of men marching through a city, ending with a huge banner being rolled down a building, reminiscent of a scene from the German movie Good Bye Lenin!.
With its current targeting of young males Coke Zero seems destined to compete head on with Pepsi Max.
bientot en France, et oui vous pouvez le dire cette note est vraiment du foutage de gueule.
Coke Zero is currently sold in Australia, Austria, Belgium (since August 2006), Canada, Germany (since July 2006), Hong Kong, South Korea, New Zealand, Spain (since July 2006 [2]), the United Kingdom (since June 2006)[3] and the United State.
In Australia, the company created a controversial front group to promote the product,[4] a campaign of outdoor graffitti and online spamming (which promoted a fake blog), was created by Coca-Cola and designed to appeal to its target audience. Once exposed, some consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of Coke's activities.[5]
In the UK, Girls Aloud singer Cheryl Tweedy was signed up to launch the product in a campaign aimed at young men.[6] A television advert was aired, featuring a large group of men marching through a city, ending with a huge banner being rolled down a building, reminiscent of a scene from the German movie Good Bye Lenin!.
With its current targeting of young males Coke Zero seems destined to compete head on with Pepsi Max.
bientot en France, et oui vous pouvez le dire cette note est vraiment du foutage de gueule.
